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The increasing attention paid to herbal medicine in the field of cosmetics comes from a new emerging idea of what beauty is. This originated from a greater awareness of our body and from the increasing understanding of the connection between outward and inner beauty and the balance between man and nature.
This is exactly the contrary of what happens with invasive aesthetic surgery, which ensures immediate but often depersonalizing results. On the contrary natural cosmetics follows a completely different ideal: caring of one’s body in a balanced way through beauty rituals that help rebuild a relationship with the inner essence. Precise and targeted actions, in an intimate and private environment, respecting the natural response time of the organism, aimed both at the care of the skin (moisturizing, cleansing and nourishing it) as well as taking some time to seek a new inner balance that will reflect in its external manifestation the new state of harmony we reached.